Teaching Areas: Arts Administration, Arts Marketing & Audience Development
Production Areas: Community Relations, Marketing, Web Information
Courses: Arts Management, Introduction to Arts Marketing, Management Production Lab, Graduate Seminar
Degrees: M.A., University of Maryland; B.A., Maryville College
office - 302 Performing Arts Building
phone - (540) 231-5940
e-mail - plavendr@vt.edu
After working in Public Relations and Community Arts programs professionally, Patricia Lavender (Patsy) came to Virginia Tech in 1984 to teach in the M.F.A. Arts Administration program, where she also served as interim director from 1996-1999. She continues to train and supervise marketing and management activities for Theatre Arts. During her time at Tech, she has been responsible for multiple promotional publications and edited the revised publication of Market the Arts, a frequently-used textbook for arts marketing training. Her current interests include community connections for arts endeavors and technologies for marketing communication. She currently serves as the 2007-08 President of the Faculty Council for the College of Liberal Arts & Human Sciences.